welcome to opal
what’s your story?
We build authentic, science-based strategy and identity design for passion-driven businesses. Crafting impactful brands that differentiate our clients in the marketplace is what we do best. Let’s dive deep.
our ethos
BRANDING through authenticity.
Why? Apart from making us decent humans, it drives brand loyalty. Your target audience has no time (or tolerance) for bullshit. The modern customer can smell an inauthentic brand campaign from a mile away—and frankly, they’re repulsed by it. Ditch the old brand practices of yesterday: get to the meat of who you are and what your mission truly is. Then, allow us to help you communicate it authentically and masterfully.
DESIGN STYLE
STRATEGIC minimalism.
Instead of over-saturating a page with too many elements, we focus on the details. Because a busy arrangement can dilute your message, we strive to shine a light on it with a cocktail of essential ingredients.
Well-placed minimalism eliminates superfluous fluff that distracts from the meat of your brand. It’s meticulously balanced, satisfying to look at, and leaves you feeling just right. You have something to say—strategic minimalism is the megaphone.
01.
BRAND IDENTITY
Whether you’re a start-up, a hungry solo entrepreneur, or a well-established company looking for a refresh, we’ll create a beautiful brand identity deeply rooted in strategy that perfectly reflects you, your message, and your mission.
02.
PITCH DECKS
When it’s time to fundraise, we make your pitch deck shine. Having helped many start-up clients garner excitement and raise millions, we provide not only memorable visuals, but more importantly—impactful storytelling.
03.
AUDIT SERVICES
For those who aren’t sure just how much work their brand or pitch deck needs, we offer audit services. We’ll take a thorough look at where you are to determine what you’re doing right, and what could use improvement.
OUR PHILOSOPHY
PEOPLE come first.
Sure, we’re obsessed with design—but we love people even more. While we take on traditional clients, we have a strict policy to do no harm. We do not work with corporate clients whose ethics blatantly clash with ours (for example, highly profitable companies that are not paying their employees livable wages), or political organizations on the wrong side of history.
Kind Words
opal branding
Branding through authenticity.